Durham Constabulary has been praised by both individuals inside and outside of the policing family for it’s ‘no-nonsense’ recruitment video that has been watched nearly 100,000 times on social media since it was published on Friday.
To get that kind of viewership on social media would normally
In the video (below) various clips have been used from officers body-worn video cameras in order to show a wide variety of different situations which police officers deal with on a daily basis.
At the beginning of the video, the narrator simply asks: “Do you really wanna be a cop?” whilst footage
The reality of response team policing is also highlighted, as the narrator states simply that officers “stand for hours in the rain whilst protecting a crime scene”.
Footage is also shown of
In the no-holds-barred display of honesty, the video confirms that officers will spend “more time on paperwork than you spend on the beat” – something that every officer who has ever served on a 999 response team, or on any other team within the police, will also confirm.
During one clip of
As a suspect is loaded into the back of a van, the narrator simply says: “but that’s who we are”.
The video also shows some footage of a male who jumps from a first floor window onto the concrete below, before officers rush to his aid.
“It’s about taking on the gangs and the dealers” the calm and direct voice utters as footage of numerous wraps of suspected controlled drugs are seized from a male.
Far too often, expensive marketing agencies are hired by public bodies in order to try and attract people to join up, whether it be the security services, the armed forces or any other section of the public sector.
But in reality, people join, in this case, the police, because they want to be a police officer and they don’t need a civilian company to tell them what that is like – they just want to see the raw experiences which police officers have on a daily basis.
And that is
There’s no political correctness, no plea for ‘snowflakes’ to join, instead there’s just an honest account regarding what life is really like on the thin blue line.
The video comes at a time when the British Army is struggling to fill vacancies against a backdrop of soldiers being ‘chased’ by legal firms after returning from combat operations and at a time when the recent ‘snowflake’ campaign has attracted loads of criticism from both the Veteran community and from the men and women who are still serving in the armed forces.
Perhaps the armed forces and other police forces can learn something after the success of this video; political correctness and cringy soundbites are not needed to attract people into some of the most stressful yet rewarding jobs which this country has to offer.
Instead, just show people clips of what life is really like on the ‘front line’ of the emergency services or armed forces.
Body worn video footage in particular is a great tool that can be used by police forces to not only highlight the highs and lows of the job, but can also be used to combat the constant stream of negative articles which are spewed out by some ‘news’ organisations.
At the end of the Durham Constabulary recruitment video, the narrator once again says: “Do you really wanna be a cop?”.
And judging by the huge response on social media, loads of people do.
Whoever it was at Durham Constabulary that came up with the idea for this video, should be applauded.
This raw, straight-talking and no-nonsense video
If you are interested in joining Durham Constabulary, then click here
If you have a story, video or one-off blog that you would like to share with us, then you can contact our team of former emergency services & armed forces personnel either through our Facebook page, via Twitter ( @ES_News_ ) or you can contact us via email: email@example.com
If you run or manage a ‘job’ social media account and you would like us to share one of your stories then send us a tweet or a message!
If you would like to write an article that you would like us to share (it can be about anything to do with the emergency services / NHS) whether you serve in the emergency services / NHS or whether you are a member of the public that has had a good experience with the emergency services, then feel free to contact our team; anonymously if you prefer.
We are proud to act as a voice for the Emergency Services & Health Service, with over 500,000 people visiting our website each month.
Before you go...
We need your help. As former emergency services & armed forces personnel, we pride ourselves on bringing you important, fast-moving and breaking news stories which are free from the negative bias which is often directed at the emergency services by some sections of the mainstream media.
One of the reasons we started 'Emergency Services News' was because we became tired of reading badly informed stories about the emergency services which seemed only ever to highlight negative aspects of the job.
We want to be the unheard voice of the remarkable men and women who serve in the emergency services, NHS and armed forces. And with around 500k page views each month, we are getting there!
As income from ads, the mainstay source of income for most publishers, continues to decline; we need the help of our readers.
And remember, if you have a service, product or job vacancy that you would like to promote to our large readership, then you can buy advertising space in our articles.
You can support emergency services news from as little as £1. It only takes a minute. Every contribution, however big or small, is vital for our future.
Please help us to continue to highlight the life-saving work of the emergency services, NHS and armed forces by becoming a supporter.