Durham Constabulary has been praised by both individuals inside and outside of the policing family for it’s ‘no-nonsense’ recruitment video that has been watched nearly 100,000 times on social media since it was published on Friday.
To get that kind of viewership on social media would normally
In the video (below) various clips have been used from officers body-worn video cameras in order to show a wide variety of different situations which police officers deal with on a daily basis.
At the beginning of the video, the narrator simply asks: “Do you really wanna be a cop?” whilst footage
The reality of response team policing is also highlighted, as the narrator states simply that officers “stand for hours in the rain whilst protecting a crime scene”.
Footage is also shown of
In the no-holds-barred display of honesty, the video confirms that officers will spend “more time on paperwork than you spend on the beat” – something that every officer who has ever served on a 999 response team, or on any other team within the police, will also confirm.
During one clip of
As a suspect is loaded into the back of a van, the narrator simply says: “but that’s who we are”.
The video also shows some footage of a male who jumps from a first floor window onto the concrete below, before officers rush to his aid.
“It’s about taking on the gangs and the dealers” the calm and direct voice utters as footage of numerous wraps of suspected controlled drugs are seized from a male.
Far too often, expensive marketing agencies are hired by public bodies in order to try and attract people to join up, whether it be the security services, the armed forces or any other section of the public sector.
But in reality, people join, in this case, the police, because they want to be a police officer and they don’t need a civilian company to tell them what that is like – they just want to see the raw experiences which police officers have on a daily basis.
And that is
There’s no political correctness, no plea for ‘snowflakes’ to join, instead there’s just an honest account regarding what life is really like on the thin blue line.
The video comes at a time when the British Army is struggling to fill vacancies against a backdrop of soldiers being ‘chased’ by legal firms after returning from combat operations and at a time when the recent ‘snowflake’ campaign has attracted loads of criticism from both the Veteran community and from the men and women who are still serving in the armed forces.
Perhaps the armed forces and other police forces can learn something after the success of this video; political correctness and cringy soundbites are not needed to attract people into some of the most stressful yet rewarding jobs which this country has to offer.
Instead, just show people clips of what life is really like on the ‘front line’ of the emergency services or armed forces.
Body worn video footage in particular is a great tool that can be used by police forces to not only highlight the highs and lows of the job, but can also be used to combat the constant stream of negative articles which are spewed out by some ‘news’ organisations.
At the end of the Durham Constabulary recruitment video, the narrator once again says: “Do you really wanna be a cop?”.
And judging by the huge response on social media, loads of people do.
Whoever it was at Durham Constabulary that came up with the idea for this video, should be applauded.
This raw, straight-talking and no-nonsense video
If you are interested in joining Durham Constabulary, then click here
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